I wouldn’t call myself a true sneaker head as I don’t really go out of my way to buy a lot of rare, sought-after, sneakers like the $20,000 Nike Mags or any other “grail” as the kids say.

I’m more of a “hey that new release is cool, maybe I’ll pick it up” type of sneaker connoisseur. I often go for what’s most aesthetically pleasing or weird, like my Adidas N3XT L3V3L laceless basketball shoes (try Googling those easily!). While I’m curious about the history and legacy behind some of the iconic sneaker designs (e.g. Tinker Hatfield’s Jordans throughout the decades) I don’t fully share in that same nostalgia as I’m not a huge basketball fan. It’s like someone collecting the cool figures and ships from Star Wars while not caring about the canon. 🙂

But for the majority of sneaker heads who end up “taking Ls” vs successfully “copping” some kicks there is a serious and growing frustration in purchasing new releases primarily due to bots and resellers hoarding the entire supply of each shoe 1 minute after they’re released every week.
So to meet that unmet need in the market some techie sneaker heads from our friendly “neighbor to the North” created a #noresale community in the form of Sole Savy.
Strictly sticking to the mantra of “No Resellers” and being fully dedicated to serving the community of its members Sole Savy has created something really cool – a way to get notified of the best places to get the latest releases right before they’re open to the public. People can not only source the new releases but also discuss in a Slack workspace a multitude of topics geared towards Ws instead of Ls. There are various channels with links to plop a shoe directly into a shopping cart (one of the cooler features!) and discussions on techniques, who got what, and places to trade or assist other members so they can get the sneakers they’ve been after.
Sole Savy is a nice combination of web site, mobile app, and Slack workspace where you can always be notified of the latest releases. Membership, while not mandatory, really gets you access to the Slack community and other premium resources like the Sole Savy member store and the release notices.
And, the “no reseller” policy is actually enforced. I just saw the banishment of one member for running a reseller Instagram account while scoring shoes he was supposed to be getting for himself … as a collector.
To learn more about this fascinating community and how the technology of shoe retailers work check out DP’s interview with Chris from WearTesters








