Here is a great article which references this week’s Money’s article ranking Babson as Best Bang-for-the-Buck college in the US…the best quote from this article would be:
“M.I.T., Stanford and the California Institute of Technology are all in the top 10. But so are Brigham Young, Harvey Mudd College and Babson College. Babson is a business-focused institution in Massachusetts that most people have probably never heard of. According to Money, it’s the No. 1 college in America.”
In my experience on the west coast barely anyone, outside of east coast transplants and people who are looking into, or have graduated from, business school have ever heard of Babson – this will be our key marketing challenge for the next generation of graduates. Right now, as a graduate of the 3rd San Francisco cohort of Babson’s MBA program, the main marketing channel seems to be word-of-mouth referrals.