HEVO Labs has just come up with a great accessory for the iPhone which addresses its most annoying/weakest feature – the %$#! Lightning port which is used for power & data. It’s an Apple-only “standard” which I admit is nicer than there clunkier 30-pin port but
I honestly wish them the best of luck but there’s a reason why no non-Apple hardware manufacturers have developed any “Magsafe-Like” power adapters for either phones or laptops because Apple would sue the pants off them.
This a great idea though – to have a minimalist, aluminum-bodied 2200mAh battery case, that converts the Lightning port to a magnetically connected charging port. This magnetic feature allows clean connectivity to their own docking stand and charging cables without the risk of physical wear & tear/damage that the traditional Lightning or MicroUSB ports have. It combines the ease-of-use of wireless magnetic induction (popular on some Android) and the speed
They state some of the Risks and Challenges include logistics and manufacturing but I think their biggest threat to success is Apple’s penchant for litigation against supposed IP violations – the L in the PESTLE analysis for you MBA nerds. Apple neither licenses the Magsafe connector nor the patent which means…they’ll be hoarding and suing anyone that poses a threat. So with that big threat looming on the horizon I’m both curious and worried for the Cabin system.
richard capatosto 